Foods * Events * Places Most bloggers will not write about it. So, I will.

Friday, July 13, 2012

Iloilo 3rd Provincial Tourism Summit

Iloilo Business Club Organized the 3rd Provincial Tourism Summit at the Iloilo Grand Hotel

The Province of Iloilo through its Provincial Tourism Office and the Iloilo Tourism Officers  Association, Inc. in partnership with the Iloilo Business Club, The REID Foundation with funding  assistance from The Asia Foundation and USAID, held the 3rd Iloilo Tourism Assembly on July  12-13, 2012 at the Iloilo Grand Hotel, Iznart Street, Iloilo City from 8am to 5pm.  The two-day convention entitled, ‘EXPERIENCE ILOILO FIRST”, the assembly gathered various stakeholders from the  Tourism Industry and tackled issues on data generation and reporting, priority tourism policies  and standardization of tourism circuits. 

Iloilo Tourism Summit, Experience ILOILO First (Organized by the Iloilo Business Club)
In relation to this, I was honored to be invited as one of the speakers on July 12, 2012, 3pm in the  plenary session on Tourism Investments and Promotion to talk about Unleashing the Power  of Social Media to Promote Tourism and talked about how social media can be best  maximized by the tourism industry in Iloilo to promote products and services of the province and its municipalities.

Iloilo Provincial Tourism Summit - The Program

The Registration started  from 7:30 - 9:30 am which was followed by an Invocation, Philippine National Anthem, Iloilo Provincial Hymn and welcome remarks from the Iloilo Provincial Administrator, Dr. Raul Banias, Iloilo Business Club Chairman Juan Jose Jamora III, OIC - Regional Director of the Department of Tourism VI Attorney Helen Catalbas and Dr. James Soukamneuth of the Private Enterprise Sector (USAID) gave their welcome messages too. Governor Gwendolyn Garcia of the Province of Cebu was the keynote speaker.

Governor Gwen Garcia of the Province of Cebu City was the Keynote Speaker

Mrs. Angie Gabinete, Iloilo Provincial Tourism Officer of Province of Guimaras discussing about the Best Practice: Making Tourism System 
Work at Local Level - Province of Guimaras

The Best Practices: Making Local Tourism Work at Local Level

Atty. Joy T. Bulauitan, Asst. Chief Operating Officer of TIEZA discussed about the Tourism Incentives under TIEZA

Mr. Ruwel W. Loyola, President Workshop One and Association of Accredited Advertising AgenciesPhilippines (4As) discussed about Getting the Right Advertising Mix

Jonha Revesencio, Freelance Social Media Strategist discussed about Unleashing the Power of Social Media to promote local tourism 

Maria Lea VictoriaLara , Executive Director for the Iloilo Business Club Presenting the Certificate of Appreciation to Jonha D. Revesencio (Speaker for Unleashing the Power of Social Media)

Certificate of Appreciation for me on being one of the Resource Speakers

Key Takeaways from the Resource Speakers

I've only attend the first day and was fortunate to hear from Mrs. Angie Gabinete, Iloilo Provincial Tourism Officer of Province of Guimaras. She discussed about the Best Practice: Making Tourism System Work at Local Level - Province of Guimaras. She explained about the best practices that the Province of Guimaras and how we should all help in promoting local tourism by instilling the tourism culture and embodying honest and fair treatment to foreigners and tourists. She was such a crowd pleaser, there was never a dull moment when she spoke. She easily and immediately connected to the crowd and instantly became a favorite of mine.  

Atty. Joy T. Bulauitan, Asst. Chief Operating Officer of TIEZA discussed about the Tourism Incentives under TIEZA (previously Philippine Tourism Authority). She discussed about how certain properties in the Philippine become part of the TEZ and certain guidelines. You may view their website for details. 

Atty. Lucas M. Nunag, Bohol Chamber of Commerce and  Industry who discussed about the Role of the Private Sector in Tourism Development. He informed the crowd on how Bohol developed and evolved into a great city that is it now, boldly discussed about the existing challenges and concerns and provided insightful ideas and recommendations on how Iloilo could follow suit. 

Another favorite is Mr. Ruwel W. Loyola, President Workshop One and Association of Accredited Advertising AgenciesPhilippines (4As) discussed about Getting the Right Advertising Mix. Even before the summit, I was already looking forward to his speech and was hoping BAYO and Belo could listen to him. He gave some really helpful tips and areas to ponder upon and how we could differentiate Iloilo from other cities and establish it as a MICE in Asia (or at least he's giving us an idea). 

When it was my turn to speak, the previous speakers have already established an ambience where everyone became more receptive. I simply emphasized on how social media is a powerful and cost-effective tool on how to promote local tourism and how we could all be ambassadors of our city in our own little ways. 

You may view more photos of the Iloilo Tourism Summit here

Iloilo Tourism Summit - Program

Below is a copy of the program for the 2-day Iloilo Provincial Tourism Summit.

3rd Provincial Tourism Summit
July 12-13, 2012
Iloilo Grand Hotel, Iznart Street
Iloilo City
DAY 1 – JULY 12, 2012, Thursday

Time                                                                                    Activity and Speakers
7:30 am – 9:30 am    Registration
9:30 am – 10:00 am  Opening Program
Philippine National Anthem
Iloilo Provincial Hymn
Welcome Remarks                   Dr. Raul Banias, Provincial Administrator Province of Iloilo
Messages                                 Juan Jose Jamora III, Chairman, Iloilo Business Club, Inc.
                                                  Atty. Helen Catalbas, OIC – Regional Director Department of Tourism VI                                                       
                                                  Dr. James Soukamneuth, Private Enterprise Sector, USAID
Keynote Speech                       Governor Gwendolyn Garcia, Province of Cebu

10:15 am – 10:45 am Harmonization of National and Local Tourism Policies and Development Plans 
                                          Ms. Narzalina Z. Lim President Iloilo Economic Development Foundation, Inc.

10:45 am – 11:15 am DOT-DPWH Convergence Program 
                                          Roni Balbieran, REID Foundation, Inc.

11:15 am – 12:00 am Best Practice: Making Tourism System Work at Local Level - Province of Guimaras                      
                                          Mrs. Angie Gabinete Iloilo Provincial Tourism Officer Province of Guimaras

12:00 am – 01:00 pm Lunch

01:00 – 02:00 pm Briefing on Tourism Statistics DOT- JICA Survey Instrument & Reporting
                                          Mr. Gilbert Marin, Iloilo Provincial Tourism Office 
02:00 – 05:00 pm Tourism Investments & Promotion

Tourism Incentives under TIEZA
                                           Atty. Joy T. Bulauitan, Asst. Chief Operating Officer TIEZA

Role of the Private Sector in Tourism Development 
                                           Atty. Lucas M. Nunag, Bohol Chamber of Commerce and Industry

Getting the Right Advertising Mix
                                          Mr. Ruwel W. Loyola, President Workshop One and Association of Accredited Advertising Agencies-Philippines (4As)

Unleashing the Power of Social Media
                                           Jonha D. Revesencio, Social Media Strategist 

06:00 pm Fellowship Night
Iloilo Tourism Officers Association Inc. Induction of Officers

DAY 2 – JULY 13, 2012, Friday
Time                                                                               Activity and Speakers
07:00 –09:00am Registration
09:00 – 09:30am Opening Program
Welcome Remarks                        Hon. Demy Sonza, SB-Committee on TourismProvince of Iloilo 

09:30 – 10:30am Importance of Tourism Development Plan Contents of Tourism Development Plan Overall Framework 
                                                      Prof. Maria Cherrylyn S. Rodolfo Vice President REID Foundation, Inc. 

10:30 – 11:00am Iloilo Provincial Tourism Plan 
                                             Mr. Gilbert Marin Iloilo Provincial Tourism Office 

11:00 – 12:00 noon Tourism Product Development

 1st District : Guimbal, Miag-ao, Oton, Tigbauan, Tubungan, San Joaquin, Igbaras
 2nd District : Alimodian, Leganes, Leon, New Lucena, Pavia, San Miguel, Sta. Barbara, Zarraga
 3rd District : Badiangan, Bingawan, Cabatuan, Calinog, Janiuay, Lambunao, Maasin, Mina, Pototan
 4th District : Passi City, Anilao, Banate, Barotac Nuevo, Dingle, Duenas, Dumangas, San Enrique
 5th District : Ajuy, Balasan, Barotac Viejo, Batad, Carles, Concepcion, Estancia, Lemery, San Dionisio, San Rafael, Sara

12noon – 01:00pm Lunch
01:00 – 03:00 pm Output Presentations Per District
03:00 – 03:30pm Closing Remarks 
                                          Jerry Anas President, Iloilo Tourism Officers Association, Inc. 

Photo Opportunity                                       

Related Posts
The 3rd Iloilo Provincial Tourism Summit: “Eat’s” got to be … ILOILO 
3rd Iloilo Tourism Summit Experience Iloilo First Certificate of Appreciation
Gov Gwen @ Iloilo tourism summit                         


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